Join us as we discuss the real cost of college. While 91% of families believe higher education is an investment in a student’s future, only 52% of families say they have a plan on to pay for college. On top of that, the research from Dr. Lapan and Dr. Poynton showed that 60% are scared off by college’s sticker prices and simply won’t apply. Thus, it is important as practitioners to deepen the conversation between cost of attendance versus net price.